Shourjo Dasgupta.

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Bridge the commercial deal and flawless technical delivery — RFP to wrap, at national scale.

• Global Partnerships — Architecting a $500K/year global deal with Bolt (ridesharing); structured the custom commercial proposition and led the negotiation track.
• Network Scale — Managed a national DOOH footprint of 100+ stations across 10 cities, delivering 10M+ impressions and 22M+ views per month.
• Campaign Execution — Owned end-to-end delivery from brief to wrap report; coordinated directly with oOh! Media Ad Ops on order implementation, asset QA, and troubleshooting to ensure 100% flighting accuracy.
• Speed-to-Market — Negotiated a Licence to Occupy in 42 days (vs the 9-month industry average) by re-engineering the stakeholder approval and documentation workflow.
• Operational Infrastructure — Authored the City Launch Playbook and Site Partner Manual to systematise launch activation and maintenance for a growing national network.
• Technical Innovation — Built LockyDockNZ via Claude Code — a custom AI assistant connecting live operational data to campaign workflows, reducing reporting and proposal turnaround time by 60%.
• Operational Insight — Reset the oOh! Media partnership by single-handedly building a 100+ lead pipeline in record time, shifting focus from "deal flow anxiety" to 2026 growth planning.

Logline

Launch a brand in a new market with disciplined GTM and full-funnel execution.

• Built India market entry plan: segmentation, positioning, and channel strategy (70% e-commerce / 30% modern trade).
• Negotiated manufacturing partnership with Apex Brands / Pauling Industries through cold outreach and long-horizon commercial pitching.

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Make performance marketing usable at scale for merchants under competitive pressure.

• Trained and supported 1,000+ merchants on promotional campaign setup and in-app ads products to drive demand and ROI.
• Designed a "shadow shift" onboarding model that improved first-week merchant activation above regional benchmark.
• Used Salesforce + dashboards to monitor account health and intervene early to reduce churn risk.

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Enterprise stakeholder management with data-led account control.

• Owned enterprise account lifecycle from pre-sales through onboarding, adoption, expansion, and renewal.
• Built real-time health score dashboards in the team's analytics stack to surface risk early and drive proactive account action.

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Compounding ops experience across fintech, mobility, and home ownership.

• Built and executed customer success strategy for enterprise fleets (Zilch) on a car-sharing / EV mobility platform.
• Scaled offshore support (SquareOne) with documentation, training and QA — improving consistency at scale.
• Qualified customers for a first-to-market product (Aera) through structured onboarding and disciplined comms.

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Activated Uber across 4 cities end-to-end and rebuilt onboarding from the ground up.

• Activated Uber across 4 cities (Tauranga, Hamilton, Dunedin, Queenstown) end-to-end — onboarding and activating partners from sign-up to first trips.
• Championed Project Alfred to shift Australia onboarding from reactive support to concierge-led guidance.
• Analysed promotional campaign performance for the Marketplace Efficiency team.